Resical, Inc. is a privately held pharmaceutical company located in Orchard Park, NY. Resical currently markets two products that offer unique and recognizable consumer benefits, Resinol® and Calmol 4®.
Patients tend to learn about Resical from a healthcare professional but the products are sold over the counter and online. As a result, their website redesign had to have the right balance of visual appeal and informational content in order to appeal to consumers and instill confidence in professionals. The site also required a system for consumers to submit products reviews.
